Using Hypnosis to Help Smokers Quit

If adverts for hypnotherapy services are any guide then its use in helping people to quit smoking must be one of the most popular applications of hypnosis. Most of us will know someone who has tried hypnosis to help them give up, and many different programs for smoking cessation have been developed - invariably claiming high rates of success. But what is involved in a hypnotherapeutic treatment, and how effective are they?

Hypnotic techniques commonly used to treat smoking include inviting smokers to imaginatively associate (visualise) cigarettes with unpleasant situations such as a dry mouth, bus fumes, or with negative outcomes such as cancer. Suggestions are often given to encourage smokers to believe that they will lose the desire to smoke, and that aim to help them cope with withdrawal. A popular technique called Spiegel\'s method encourages smokers to concentrate on three ideas: 1) smoking is a poison for your body; 2) you need your body to live; 3) to the extent that you want to live, you owe your body respect and protection. Smokers are taught self-hypnosis and are encouraged to repeat these ideas every few hours, and any time they experience an urge to smoke.

In an important review in 2000, Joseph Green and Steven-Jay Lynn reviewed the results of 59 studies of hypnosis and smoking cessation. These studies included \'clinical reports\' (typically lower quality studies which failed to include no-treatment control groups) and \'experimental research\' (more reliable studies, the best of which randomized participants to control and treatment conditions). The very best of the research indicated that hypnosis was superior to a wait-list control group, which makes hypnosis an empirically supported treatment for smoking cessation. The effects of hypnosis were found to be generally comparable to non-hypnotic treatments. However, the evidence as to whether hypnosis was superior to placebo was inconclusive. This indicates that while hypnosis sessions can be better than nothing, there is not good evidence to suggest that they are superior to other forms of help.

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